Terms

Account-Based Analytics

What is Account-Based Analytics?

Account-Based Analytics is a method and toolset used to measure the quality and success of Account-Based Marketing (ABM) initiatives. It focuses on analyzing account-based metrics, such as the percentage of target accounts reached or lead-to-account mapping, to evaluate the efficacy of a user's ABM strategy. This approach provides a more accurate and holistic view of marketing and sales efforts' effectiveness, aligning with the B2B emphasis on accounts rather than individual leads.

Best Practices for Account-Based Analytics

  • Target High-Value Accounts: Focus on accounts that offer the highest potential return.
  • Utilize Data-Driven Strategies: Leverage analytics to guide program development and resource allocation.
  • Ensure Cross-Functional Orchestration: Coordinate efforts across marketing, sales, and customer success teams to maintain a unified strategy.
  • Provide Personalized Experiences: Tailor marketing efforts to meet the specific needs and preferences of each account.

Key Metrics for Account-Based Analytics

Measuring the success of Account-Based Analytics involves tracking various metrics that provide insights into the effectiveness of your marketing and sales efforts. Some important metrics to consider include:

  1. Percentage of target accounts reached, which indicates the reach of your campaigns within your target audience.
  2. Lead-to-account mapping, which helps identify the relationships between individual leads and target accounts.
  3. Engagement trends around targeted accounts, which can reveal patterns in how your audience interacts with your content and campaigns.
  4. Contact engagement within targeted accounts, which measures the level of interaction between your team and the contacts within your target accounts.
  5. Campaigns creating the most opportunities and closing deals, which can help you identify the most effective marketing strategies.
  6. Allocation of resources and marketing budget based on ROI, which ensures that your investments are directed towards the most impactful initiatives.

Account-Based Analytics vs. Traditional Analytics

Account-Based Analytics and Traditional Analytics differ in focus, metrics, and strategy alignment. Account-Based Analytics concentrates on specific accounts and their interactions, using metrics like account engagement and lead-to-account mapping, and aligns closely with Account-Based Marketing (ABM) strategies. In contrast, Traditional Analytics focuses on individual leads or general market trends, using broader metrics like page views and session duration, and supports marketing strategies without account specificity.

Benefits of Account-Based Analytics

Account-Based Analytics offers numerous benefits that contribute to the overall success of marketing and sales efforts. By identifying effective content channels and strategies, it helps move accounts through the sales funnel more efficiently.

Furthermore, Account-Based Analytics enhances customer experience by providing deeper insights into target accounts, leading to more effective marketing campaigns and increased customer retention. It also streamlines the sales process, allowing for more accurate forecasting and improved resource allocation. Ultimately, these benefits result in higher revenue growth and a more successful account-based marketing strategy.

Other terms

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Account Match Rate

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Account Match Rate

Annual Recurring Revenue (ARR)

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Annual Recurring Revenue (ARR)

Dynamic Pricing

Learn about dynamic pricing, including how dynamic pricing works, benefits of dynamic pricing, & common strategies for dynamic pricing.

Dynamic Pricing

Lead Scoring Models

Learn about lead scoring models, including the fundamentals of building lead scoring models, & key components of effective lead scoring.

Lead Scoring Models

Buyer Journey

Learn about buyer journey, including stages of the buyer journey, key factors influencing the buyer journey, & buyer journey vs. sales funnel.

Buyer Journey

Salesforce Administrator

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Salesforce Administrator

Soft Sell

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Soft Sell

B2B Demand Generation Strategy

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B2B Demand Generation Strategy

Sales Operations Key Performance Indicators

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Sales Operations Key Performance Indicators

B2B Data Enrichment

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B2B Data Enrichment

Compounded Annual Growth Rate

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Compounded Annual Growth Rate

CI/CD

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CI/CD

Digital Sales Room

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Digital Sales Room

Cross-Selling

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Cross-Selling

Performance Plan

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Performance Plan

Click-Through Rate

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Click-Through Rate

Hard Sell

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Hard Sell

Demographic Segmentation in Marketing

Learn about demographic segmentation in marketing, including understanding demographic variables, & implementing demographic segmentation.

Demographic Segmentation in Marketing

Supply Chain Management

Learn about supply chain management, including effective strategies for supply chain management, & components of an efficient supply chain.

Supply Chain Management

Video Prospecting

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Video Prospecting

Copyright Compliance

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Copyright Compliance

Drip Campaign

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Drip Campaign

MEDDICC

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MEDDICC

Feature Flags

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Feature Flags

Brand Awareness

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Brand Awareness

Load Testing

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Load Testing

Positioning Statement

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Positioning Statement

Buyer’s Remorse

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Buyer’s Remorse

CRM Data

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CRM Data

B2B Marketing Analytics

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B2B Marketing Analytics

Account-Based Selling

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Account-Based Selling

Stress Testing

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Stress Testing

Lightning Components

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Lightning Components

Software as a Service

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Software as a Service

Serviceable Obtainable Market

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Serviceable Obtainable Market

No Spam

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No Spam

Drupal

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Drupal

Sales Engagement

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Sales Engagement

Account-Based Marketing Benchmarks

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Account-Based Marketing Benchmarks

Cold Calling

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Cold Calling

PPC

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PPC

Subject Matter Expert

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Subject Matter Expert

Trade Shows

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Trade Shows

OAuth

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OAuth

Sender Policy Framework

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Sender Policy Framework

GDPR Compliance

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GDPR Compliance

Scalability

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Scalability

Direct Sales

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Direct Sales

Sales Conversion Rate

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Sales Conversion Rate

ABM Orchestration

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ABM Orchestration

Account Development Representative

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Account Development Representative

WordPress

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WordPress

System of Record

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System of Record

B2B Data

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B2B Data

Responsive Design

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Responsive Design

Stakeholder

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Stakeholder

Sales Kickoff

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Sales Kickoff

Data-Driven Marketing

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Data-Driven Marketing

Sales Demo

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Sales Demo

Bad Leads

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Bad Leads

Business to customer

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Business to customer

Sales Operations Analytics

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Sales Operations Analytics

Touchpoints

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Touchpoints

Brag Book

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Brag Book

Kanban

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Kanban

Channel Partner

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Channel Partner

Overcoming Objections

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Overcoming Objections

Demand Generation

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Demand Generation

Call Analytics

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Call Analytics

Horizontal Market

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Horizontal Market

Net Promoter Score

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Net Promoter Score

Employee Engagement

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Employee Engagement

Mobile Optimization

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Mobile Optimization

Proof of Concept

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Proof of Concept

Content Delivery Network

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Content Delivery Network

Conversion Path

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Conversion Path

Field Sales Rep

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Field Sales Rep

Sales and Marketing Alignment

Learn about sales and marketing alignment, including benefits of aligning sales and marketing, & steps to achieve sales and marketing harmony.

Sales and Marketing Alignment

Sales Pipeline

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Sales Pipeline

Serviceable Available Market

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Serviceable Available Market

BANT Framework

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BANT Framework

Sales Key Performance Indicators

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Sales Key Performance Indicators

Marketing Play

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Marketing Play

Segmentation Analysis

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Segmentation Analysis

Brand Loyalty

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Brand Loyalty

Sales Partnerships

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Sales Partnerships

Applicant Tracking System

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Applicant Tracking System

Affiliate Networks

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Affiliate Networks

Weighted Sales Pipeline

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Weighted Sales Pipeline

Kubernetes

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Kubernetes

Sentiment Analysis

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Sentiment Analysis

SAM

Learn about SAM, including serviceable available market explained, SAM and market segmentation, & importance of SAM in business planning.

SAM

Marketing Qualified Account

Learn about marketing qualified account, including identifying marketing qualified accounts, key criteria for MQL accounts, & nurturing strategies for MQLs.

Marketing Qualified Account

Cohort Analysis

Learn about cohort analysis, including understanding cohort segmentation, steps to conduct cohort analysis, & cohort analysis vs. traditional analysis.

Cohort Analysis

Loss Aversion

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Loss Aversion

Subscription Models

Learn about subscription models, including how subscription models work, advantages of subscription models, & implementing subscription pricing.

Subscription Models

Consultative Selling

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Consultative Selling

Guided Selling

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Guided Selling

Channel Marketing

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Channel Marketing

Sales Plan Template

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Sales Plan Template
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