How Exit Five scales sponsorship revenue by enriching newsletter subscribers
"Before Clay, we could only guess at our audience composition. Now, we can confidently show sponsors the segments that matter most to them."
Mar 11, 2025
Feb 21, 2025
Go-to-market with Clay
Our best content on growing your GTM motion, from outbound sales automation to AI lead generation.
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Clay Announcements
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Clay Announcements
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Case Studies
How Vanta uses Clay to streamline RevOps and scale signal-based prospecting
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Thought Leadership
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How Sendoso uses Clay to inject creativity, efficiency, and $1M in pipeline into their outbound motion
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How Anthropic uses Clay to 3x their enrichment coverage—with no manual work
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Clay Announcements
Clay raises $62M at a $500M valuation to turn any growth idea into reality
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Thought Leadership
How to validate cold outbound offers by finding message-market fit
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Outbound Plays
Turn web visitors into leads with a warm outbound marketing play for B2B sales
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Introducing Clay Pricing 3.0: The most flexible credit system on the market
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Thought Leadership
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Thought Leadership
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Sendoso's outbound automation journey with CEO Kris Rudeegraap
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Wake the dead: turn stalled opportunities into won deals
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The best B2B email list providers of 2024 [with test results]
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Thought Leadership
Outbound sales automation: How to 10x your pipeline with AI
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How First Round Capital uses Clay to enrich and update 220k+ CRM contacts
Oct 2, 2023
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Thought Leadership
21 cold email deliverability best practices for 2024
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Case Studies
How ServiceBell used Clay to book 30 meetings with 1 hour of work
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Outbound Plays
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Case Studies
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How Exit Five scales sponsorship revenue by enriching newsletter subscribers
Mar 11, 2025
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How Rippling uses Clay to scale growth experiments and email personalization
Mar 4, 2025
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How Vanta uses Clay to streamline RevOps and scale signal-based prospecting
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How Rootly used Clay to scale outbound sales with leaner, smarter workflows
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Outbound Plays
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How Rippling uses Clay to scale growth experiments and email personalization
Learn how Rippling's growth team doubled their cold email channel and streamlined direct mail campaigns through automated data enrichment and personalization with Clay, empowering their team to experiment rapidly without engineering resources.
Mar 4, 2025
Mar 4, 2025
Read post
Build a sustainable growth engine with Scheduling
Automate your GTM workflows with Scheduling. Keep your CRM data fresh, run always-on outbound campaigns, and power ABM strategies—without manual updates.
Feb 26, 2025
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Clay announces community equity offering for supporters to become co-owners
Community equity offering
Feb 19, 2025
Feb 18, 2025
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Why we're pivoting our Clay agency from outbound to CRM enrichment
We believe the opportunity for CRM enrichment and Clay is a ripe market opportunity going into 2025.
Jan 29, 2025
Jan 30, 2025
Read post
Clay raises $40M at a $1.25B valuation with GTM development environment that turns growth ideas into reality
Clay has raised $40M in Series B expansion funding at a $1.25B valuation, following 6x growth in 2024.
Jan 22, 2025
Jan 21, 2025
Read post
Clay acquires Avenue to help growth teams act on intent signals
Powering the right message to the right person at The Right Time
Jan 21, 2025
Jan 22, 2025
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How Vanta uses Clay to streamline RevOps and scale signal-based prospecting
"Clay has helped us simplify complex workflows, eliminate redundant tools, and make smarter decisions faster. It’s become a cornerstone of our RevOps strategy."
Jan 21, 2025
Jan 21, 2025
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How Rootly used Clay to scale outbound sales with leaner, smarter workflows
Rootly scaled outbound sales with Clay, automating workflows for big results with lean teams.
Jan 21, 2025
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How OpenAI is scaling their GTM motion with Clay
"With Clay, we more than doubled our enrichment coverage from low 40% to high 80%."
Jan 21, 2025
Jan 21, 2025
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How Harmonic automated their SDR workflows in Clay to increase output and conversion rates
Automating inbound lead enrichment, investor outreach, and more with Clay
Jan 13, 2025
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Clay integrates with HG Insights, unlocking enterprise-grade technology intelligence for anyone
Clay integrates with HG Insights, the market’s leading company intelligence platform trusted by over 90% of the Fortune 100 Technology list. HG is the best way to find company technology stacks and parent-child relationships.
Jan 9, 2025
Jan 8, 2025
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12 best work email finders by segment [SMB vs. Enterprise]
Looking for better ways to connect with your target business segment? We crunched the numbers to find the 12 best B2B email providers based on their data quality, cost, and coverage.
Dec 18, 2024
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10 best B2B data providers for mobile phone numbers in 2024
Explore the best B2B contact databases for mobile phone data. We tested and ranked providers like Forager, ContactOut, Nimbler, and Leadmagic for accuracy, value, and coverage to help you boost your outreach and connect with qualified leads.
Dec 18, 2024
Dec 13, 2024
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Why we built the first GTM engineering team—and believe that it’s the future of sales
Revamping traditional sales roles like SDRs, AEs, and sales engineers into a single, high-leverage function.
Dec 3, 2024
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How Sendoso uses Clay to inject creativity, efficiency, and $1M in pipeline into their outbound motion
Sendoso centralized their outbound motion and 10x'd productivity using Clay.
Nov 20, 2024
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The Reverse Demo
Traditional sales demos are broken. The reverse demo flips the script. Users dive in, solve real problems, and hit that ‘a-ha’ moment fast.
Nov 1, 2024
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How Oyster uses Clay to run intent-based outbound campaigns, saving 40hrs/month per sales rep
How a leading RevOps team revamped intent-based outbound campaigns and personalized outreach with Clay
Oct 22, 2024
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How Coverflex uses Clay to automate signal-based outreach for 3M+ companies, adding 200+ monthly demos
How Coverflex uses Clay to identify, prioritize, and engage potential customers across millions of companies in their TAM
Oct 10, 2024
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How Verkada’s growth team uses Clay to launch targeted ABM campaigns across LinkedIn, email, and direct mail
How Clay helped Verkada's growth team launch targeted ABM campaigns
Sep 26, 2024
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Clay is SOC 2 Type 2 compliant
Clay is now SOC 2 Type 2 compliant, reinforcing our commitment to top-tier data security and reliability for all users.
Sep 9, 2024
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How Anthropic uses Clay to 3x their enrichment coverage—with no manual work
How Clay helped Anthropic build a smart, automated enrichment and outreach machine
Aug 26, 2024
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The best personal email finders of 2024
Explore our in-depth analysis of personal email providers to find the perfect balance of coverage, accuracy, and cost for your needs.
Aug 16, 2024
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Clay raises $62M at a $500M valuation to turn any growth idea into reality
Clay has raised a $46M Series B from Meritech Capital with participation from Sequoia, First Round, Box Group, Boldstart, and some of the world’s top sales and marketing leaders to power growth for tech’s biggest names like Anthropic, Intercom, Notion and 2500+ others. This is in addition to our previously unannounced $13.5M Series A, led by Sequoia, and $2.5M seed led by First Round.
Jun 27, 2024
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How to validate cold outbound offers by finding message-market fit
Go-to-market professionals can use a systematic methodology to improve the resonance of cold outbound offers. By creating an offer validation system, you can figure out if your message will ever break through.
Jun 7, 2024
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Turn web visitors into leads with a warm outbound marketing play for B2B sales
Learn how to turn web visitors into leads with a warm outbound marketing play designed for B2B sales companies.
Jun 7, 2024
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The best B2B mobile data providers of 2024 [with test results]
Finding the best mobile data provider for your outbound motion is essential for any sales team. You need to balance accurate coverage with cost, but that can be a challenge. This post walks through a head-to-head comparison of seven mobile data providers.
May 31, 2024
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How Clay uses Clay to automate inbound lead outreach at scale
Go-to-market teams know how crucial it is to reach out to inbound leads quickly, with messaging that resonates. Learn how to automate your inbound lead outreach process at scale.
Apr 25, 2024
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How we assessed our growth marketing bets at Clay
Learn how Clay uses a valuable Reforge framework to assess its growth bets.
Apr 15, 2024
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How to build a complete AI outbound sales funnel
Jacob Tuwiner of Sculpted has mastered the art of outbound sales using Clay and AI. In this post, he walks through the complete process of building your outbound funnel.
Apr 12, 2024
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How to build the most targeted account lists possible
Before Clay, building account lists was tedious and manual. Clay empowers you to build the lists of your dreams, and Jacob Tuwiner shows you how.
Apr 9, 2024
Apr 9, 2024
Read post
Worried about email provider rules changing? Just write like a human.
To make sure your cold outbound emails actually get delivered and read, do three essential things and make sure your messaging sounds like a human wrote it.
Apr 4, 2024
Apr 4, 2024
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Use web scraping to uplevel your data enrichment with Clay
Improve your data enrichment with an AI-enhanced, no-code web scraper. Web scraping allows you to personalize your cold outbound emails at scale.
Apr 4, 2024
Apr 4, 2024
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Clay hot takes: growth marketing and dating are basically the same
Here at Clay, we think that growth marketing is actually a whole lot like modern dating—and that Clay can be your sales matchmaker.
Mar 26, 2024
Mar 27, 2024
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Why good CRM data matters
Your CRM is crucial to your GTM motion, but only if it's loaded with good, clean data—easier said than done! Read about how Clay can help.
Mar 26, 2024
Mar 27, 2024
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Announcing Clay's outbound Templates
Learn about the evolution of templates to automate manual sales prospecting work...all the way up to today's solution, Clay Templates.
Mar 25, 2024
Mar 26, 2024
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Do more with your data with Clay’s post-data-provider approach
Clay is ushering in a world beyond giant data providers, in which GTM teams are empowered to be flexible, creative, and hyper-specific with all the data the internet has to offer.
Mar 20, 2024
Mar 20, 2024
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How Clay uses Clay: Converting trial users into customers with automated outreach
You know that effectively converting trial users into paying customers is critical for growth, but takes strategic outreach. Clay uses our own product to automate the process of tracking trial sign-ups and crafting personalized messaging for effective conversion!
Mar 11, 2024
Mar 12, 2024
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How to find warm intros automatically with Clay
In this post, Eric Nowoslawski shows you how you can use Clay to harness your social network for real warm intros, not empty connections.
Feb 22, 2024
Mar 12, 2024
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Sendoso's outbound automation journey with CEO Kris Rudeegraap
In this video, we interview Kris Rudeegraap, Co-Founder & CEO of Sendoso, on his outbound automation journey (and why he loves Clay!)
Feb 16, 2024
Mar 12, 2024
Read post
Wake the dead: turn stalled opportunities into won deals
You have tons of stalled opps in your CRM. Deals that didn't reach the finish line, meetings that didn't show, etc. The timing was off back then, but it could be better now. Clay can turn your raw CRM export into a fully personalized email campaign to get those dead deals back on the books.
Feb 8, 2024
Mar 12, 2024
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Triple your coverage rates with waterfall data enrichment
Traditional data providers like ZoomInfo make you purchase an obscene annual contract to access their platform. You're left with tons of data you don't need, and not much data you do need... Instead, Clay gives you maximum data coverage for the cheapest price, without paying for data you don't need or signing annual contracts.
Feb 8, 2024
Mar 12, 2024
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The best B2B email list providers of 2024 [with test results]
Learn about the best B2B email list provider for finding and enriching work emails based on our comprehensive test. Contenders include Prospeo, Dropcontact, Findymail, Datagma, Hunter, and more.
Feb 2, 2024
Mar 12, 2024
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How to launch personalized direct mail campaigns at scale w/ Sendoso + Clay
Jacob Tuwiner walks us through the killer email campaign he automated with Clay for Sendoso...check out those analytics, and then build it for yourself.
Jan 29, 2024
Mar 12, 2024
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How to send personalized demos at scale w/ Clay
See how Jacob Tuwiner achieved an 83% email open rate and saved reps time with automated event mockups, built with Clay.
Jan 29, 2024
Mar 12, 2024
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Outbound sales automation: How to 10x your pipeline with AI
Your sales engine is broken, and we can fix it. In this piece, we'll teach you how to use outbound sales automation and SDR automation to grow your pipeline *without* increasing your team size. Learn how to use AI, web scraping, and a smart tech stack to remove all of your team's manual prospecting work—forever.
Jan 8, 2024
Mar 12, 2024
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Google Maps lead generation in 5 easy steps
Are you prospecting to niche, local businesses, like salons, HVAC companies, or small businesses? In this guide, we'll show you how to scrape Google maps and use AI to find, enrich, and personalize emails to niche and local businesses!
Dec 8, 2023
Mar 12, 2024
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11 easy ways AI sales assistants can accelerate your business
AI sales assistants are transforming sales and marketing workflows already. In this blog, we share 11 ways AI sales assistants can already help you find, research, and reach out to leaders, faster and better than ever.
Nov 1, 2023
Mar 12, 2024
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AI recruiting strategies
Learn our top AI recruiting workflows to help you identify, research, and reach out to qualified candidates for open roles. AI can eliminate manual work and help you reach out to—and land—better employees for your clients.
Oct 16, 2023
Mar 12, 2024
Read post
Half the sales team, double the replies, 40% more meetings booked: lessons from Qrew
How Qrew, a recruiting company, was able to use Clay to streamline their sales process, cut manual hours by 50%, and double meetings booked.
Oct 13, 2023
Mar 12, 2024
Read post
How First Round Capital uses Clay to enrich and update 220k+ CRM contacts
Clay completely transformed First Round Capital's CRM database. Check out the workflow First Round built in Clay to enrich and auto-update their CRM contacts, so much faster and cheaper than ever before.
Oct 2, 2023
Mar 12, 2024
Read post
21 cold email deliverability best practices for 2024
Read the 21 best practices for cold email deliverability you need to know in 2024. From buying and configuring inboxes and domains to troubleshooting email deliverability issues, we cover it all.
Sep 29, 2023
Mar 12, 2024
Read post
The ultimate guide to B2B cold email copywriting
Everything you need to know about B2B cold email copywriting, including frameworks, examples, and cold email templates to help your sales outreach flourish. Read annotated examples of bad vs. great cold emails, and learn about key principles that will make your prospects more likely to open them and convert!.
Sep 20, 2023
Mar 12, 2024
Read post
AI lead generation
This is the most comprehensive guide on the Internet about how to use AI for your B2B lead generation efforts. With our AI lead generation workflows—including finding leads, enriching them, and sending personalized emails—you can skyrocket your cold outreach success.
Sep 18, 2023
Mar 12, 2024
Read post
AI for sales prospecting
Learn about how to use AI for sales prospecting in this comprehensive guide, including framework for creating AI prompts and examples of cold email templates using AI that real sales teams have used successfully to land clients. AI sales prospecting can save your team thousands of hours—and double or triple your positive response rates.
Aug 8, 2023
Mar 12, 2024
Read post
How ServiceBell used Clay to book 30 meetings with 1 hour of work
Once ServiceBell starting using Clay to find qualified leads, solving their biggest problem, they booked 10 meetings in one day. Check out how they did it, and replicate the workflow for yourself!
Jul 28, 2023
Mar 12, 2024
Read post
Pylon saves 30 minutes a day with this simple Clay automation
Marty Kausas from Pylon says he "can't live without [Clay] anymore." Learn how Clay completely automated Pylon's customer onboarding to save Marty at least 30 minutes a day.
Jul 25, 2023
Mar 12, 2024
Read post
How to type the table flipping emoji in 3 seconds: (╯°□°）╯︵ ┻━┻
Learn how to write out the table flipping emoji in text on your own.
Jul 21, 2023
Mar 12, 2024
Read post
Set up your full inbound sales process on Clay
Discover how to streamline your inbound sales process using Clay. This article outlines easy-to-follow methods for better lead handling and improved sales efficiency.
May 26, 2023
Mar 12, 2024
Read post
Behind-the-scenes with Clay’s new pricing plan
Clay's pricing gets a makeover! Discover our new, dynamic pricing tiers, from cost-effective entry-level plans to comprehensive solutions for advanced users. Learn how our revised pricing offers better value and flexibility, tailored to your business needs. Read more in our latest blog post.
Apr 25, 2023
Mar 12, 2024
Read post
How to ace your follow-ups
Explore our expert tips for acing follow-ups and maintaining visibility with your prospects. Discover how to make a lasting impression and nurture your professional relationships.
Apr 21, 2023
Mar 12, 2024
Read post
24 easy AI email personalization examples for cold outreach (with prompts)
Everyone knows that personalized emails perform better than generic ones, but writing a personalized email can be a lot of work. Fortunately, with the right AI writing tools, creating thousands of personalized emails in minutes is possible. In this article, we will show you 24 AI email personalization examples you can quickly implement to grow your sales pipeline rapidly.
Apr 12, 2023
Mar 12, 2024
Read post
How Candid used Clay to massively cut SDR research time and boost accuracy
Candid Wholesale's SDR team used to spend hours and hours every week just to find customers that fit their ICP. Once they started using Clay, the entire process was completely transformed: streamlined, simplified, and so much faster.
Apr 12, 2023
Mar 12, 2024
Read post
How IntroCRM cut its prospecting data budget by 65% and built better lead lists lists with Clay
Learn how IntroCRM revolutionized their data management with Clay, slashing their budget by 65% and building better lead lists with their creative prospecting.
Mar 22, 2023
Mar 12, 2024
Read post
How to prioritize your waitlist
Struggling with how to manage your waitlist as an early stage startup? Check out our guide for using Clay to learn more about and prioritize your waitlist.
Mar 22, 2023
Mar 12, 2024
Read post
Automate 6 cold email campaigns in a single Clay workflow
In this post, we’ll go over how we automated six different outbound cold email campaigns using a single Clay table.
Mar 9, 2023
Mar 12, 2024
Read post
Troubleshooting outbound sales and prospecting
Nailing your outbound sales and prospecting process can help you generate leads, acquire customers, and drive revenue growth. In this guide, we’ll share a step-by-step approach to troubleshooting each stage of your outbound sales campaign—whether you’re a new sales professional or a seasoned team leader.
Mar 5, 2023
Mar 12, 2024
Read post
B2B sales prospecting
In this ultimate guide to B2B sales prospecting, we'll explore 15 powerful strategies to help you generate more quality leads, build a strong sales pipeline, and drive more conversions. Whether you're a sales professional or a marketing team looking to boost your new business efforts, this guide has everything you need to succeed in the world of B2B sales. Check it out now!
Feb 14, 2023
Mar 12, 2024
Read post
How to create your own sales prospect list in minutes
Revolutionize your sales process with Clay, the sales prospecting tool that enables you to import prospects from multiple sources, enrich data, and export it to your preferred platform. Start building your sales prospecting list in minutes, not hours.
Feb 10, 2023
Mar 12, 2024
Read post
How to get more customers using outbound sales
Learn the latest tips and techniques for successful outbound sales, including lead generation, cold calling, and follow-up tactics. Boost your results and close more deals with these proven strategies.
Feb 9, 2023
Mar 12, 2024
Read post
11 AI prompts for sales prospecting and research
Learn how to write effective AI prompts for sales prospecting. This guide shares 13 real prompt examples for common sales tasks like finding company missions, summarizing news, and more. See how proper prompting framework helps improve campaign relevance and response rates.
Feb 3, 2023
Mar 12, 2024
Read post
How to use OpenAI to write the perfect cold email from scratch
Streamline your cold emailing process with OpenAI and Clay. Write personalized emails quickly and easily using company bio, company information, and more. Discover how to save time and improve the effectiveness of your outreach in this informative post.
Feb 2, 2023
Mar 12, 2024
Read post
Cold email templates for crafting effective messages
Unlock the secrets of effective B2B cold emailing with our expertly crafted templates. Learn from real-world examples and proven strategies to write cold emails that get responses and drive results. Perfect for sales and marketing professionals looking to enhance their outreach.
Jan 22, 2023
Mar 12, 2024
Read post
How to use formulas in Clay
When building a Clay table, the sources, integrations, and CRM plugins can accomplish the goals of most users. Sometimes, there is a need for some data merging, splitting, or otherwise clean up that is needed in your table. This is where you can use Formulas to accomplish your goals!In this blog, we are going to first go over how to think about formulas using the AI formula generator and then we will go over common formulas that you can write yourself in your Clay table.
Jan 20, 2023
Mar 12, 2024
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Optimize your credit usage in Clay
In this blog, we will go over a couple of functions in Clay that can will help you optimize your credit usage in Clay. There are many ways to optimize credit usage in Clay that the team has built into the product that we will go over in this blog. We will cover formulas that optimize your workflows and some features that are often overlooked that can help keep your credit usage down.
Jan 20, 2023
Mar 12, 2024
Read post
Basics of Google search operators
The Clay Google Search Integration allows for the most amount of creativity out of all the integrations. With the use of Google, essentially, you are able to build your own database from scratch.
Nov 30, 2022
Mar 12, 2024
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Lead scoring in Clay
Welcome to the second post in our series on how to use formulas in Clay! We’re going to walk you through prioritizing your lead list using scoring formulas in Clay 🌶️
Sep 9, 2022
Mar 12, 2024
Read post
Formulas in Clay
Ever wanted to learn formulas in Clay but didn't know where to start? Join the club. Just kidding. Read this and you'll be well on your way to mastering the basics of formulas.
Aug 18, 2022
Mar 12, 2024
Read post
A brief history of the spreadsheet
Ever wondered how many people use spreadsheets? Some estimates say around 800 million people use Microsoft Excel, and another 160–180 million use Google Sheets. Not bad for a tool that started as a basic visual calculator.
Nov 29, 2021
Mar 12, 2024
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